Contractor Visual Identity
Craftwood General Contracting
Overview
Craftwood General Contracting, a rapidly growing small business, required a new brand identity to better reflect their commitment to precision and client care. Owner Steve Ryan sought a professional, authoritative aesthetic that would scale alongside the company’s increasing stature. The resulting logomark is a "C" monogram derived from a Torx screwdriver head, symbolizing superior durability and security. This is paired with an incised serif logotype that balances rugged construction with elegant detailing. Supported by a flexible design system, the revitalized brand provides Craftwood with a sturdy, long-term tool for market positioning. This cohesive identity ensures the business looks as professional and hardworking as the services they provide.
Services
Creative Direction
Visual Identity Design
Print Design
Website Design
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