Virtual Winery Visual Identity
Liebling Wines
Overview
Liebling Wines is a virtual winery located in Niagara-on-the-Lake, producing wines from carefully tended single vineyards. The logomark is a stylized cornflower, acknowledging the role of earth and land in Liebling Wines' experience and product, and nodding to the brand's historical roots in Germany. The logotype is a modern and playful spin on classic display serif fonts. The brand identity pays homage to its proprietors' story, and recognizes and honours the value of hard work, dedication, and passion. Its modern and playful design lend to an unpretentious aesthetic that is approachable, sustainable, and endearing.
Services
Creative Direction
Visual Identity Design
Website Design
“It was a pleasure working with Jordan as we developed our brand identity. Jordan was thorough in learning who we are, our goals, and our vision. He took the time to research ideas, and clearly presented the concept and rationale behind each visual asset. Jordan was communicative throughout the whole process, and truly passionate about our project from conception to delivery. We highly recommend Jordan for his professionalism, creativity, and business acumen.”
Alison Oppenlaender
Liebling Wines
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